01
Sponsor
Management.
We don’t just find sponsors — we manage the partnership end to end. Tailored matchmaking, contract support, and lasting relationships built around your goals.
End-to-end
Sports Marketing for the Racing Industry
Built for racers. Powered by brands.
Novaline connects drivers at every level with sponsors who believe in their potential — so you can stop chasing checks and start chasing the checkered flag.
Founded
2026
Our Mission
Racing has always been more than a sport — it’s a passion, a lifestyle, and a dream that starts young. Too many talented racers never get the opportunities they deserve because money becomes the biggest obstacle. We’re here to change that.
By building partnerships that create value for both drivers and brands, Novaline makes racing more accessible and sustainable. When racers don’t have to worry about funding, they can focus on what actually matters: competing, improving, and winning.
What We Do
Full-service sponsorship.
Four working surfaces. Each one a piece of the season — from the first introduction to the post-race recap delivered to the brand’s inbox.
Sponsor
02
Brand
Collaboration.
We connect brands and racers on campaigns that get noticed. Real visibility, real audiences, real ROI on both sides of the partnership.
Campaigns
03
Networking.
Plug into our growing network of racers, teams, and brands. Every connection is a door — we help you find the right ones.
The Network
04
Ongoing
Support.
We don’t disappear after the deal closes. Novaline keeps amplifying your story through our channels long after you’re sponsored up.
Post-deal
Two Lanes
We work both sides
of the grid.
One agency, two lanes in. Whether you’re behind the wheel or behind the brand, we work the same problem from opposite ends of the pit wall.
For Racers · Lane A
A
You pick the brand.
We get it done.
From karting podiums to professional grids — bring us the season you’re chasing and the partners you actually want, and Novaline handles the rest.
- Sponsor matching across every discipline
- You choose the brands you want to work with
- Continued support throughout your career
- No follower count or pro résumé required
For Brands · Lane B
B
Reach engaged motorsport
audiences through authentic
driver partnerships.
Real audiences, real visibility, real ROI. We only pitch drivers your customers would actually root for — then build the campaign that turns a livery into a launch.
- Pre-vetted drivers across every discipline
- Custom campaign builds tied to your goals
- Trackside, digital, and social amplification
- One point of contact for the whole partnership
How It Works
Three steps to a
signed deal.
A predictable working rhythm. No mystery, no agency vapor — every step ends with something on paper.
01
Reach out.
Book a call. Tell us about you (or your brand) and what you’re racing toward.
02
We find your fit.
We pitch sponsors who actually align with your story — or pitch drivers who actually align with your audience.
03
Race. Win. Repeat.
Deals get done, partnerships get built, and we keep amplifying long after the season ends.
FAQ
Questions,
answered.
Ready?
Find your next sponsor.
One call. Zero pressure. Let’s see if we’re a fit.
Send an Inquiry
Or book directly